Located about 120 miles southwest of Shanghai, Hangzhou has become one of the most prosperous cities in China. The Silicon Valley of China is home to many digital companies such as Alibaba, the world’s largest e-commerce company. Today, almost 10 million people live in the capital of the province Zhejang. Every year, millions of tourists visit the West Lake, a UNESCO World Heritage Site, or enjoy the world-famous Longjing tea or do some shopping.

The Hangzhou Shopping Mall is among the top 3 department stores in China, its cosmetic department is considered one of the most beautiful in the world. NIANCE was asked by the Hangzhou Tower Group to open a flagship counter due to the brand’s premium positioning, Swiss origin and highly effective, clean formulations.

We are proud to become neighbors of reknown houses like Chanel, Hermès, Louis Vuitton, Cartier, La Mer and many other prestigious brands.